During the week...

Look at:

1. unsustainability
2. unpleasurable
3. innovation
4. 3 E's / 3 P's
5. sustainability -----> innovation
6. design festival review (pics), help

WEEK 3 Class Notes

Theorising Innovation

(1) Innovation as management process

a core business process

Innovation vs. Invention

BBC- ''Design for life''

Business process example: Google (80%:20%)

Possible models of the process

Generation Key features

1st & 2nd- simple linear model-need pull, technology pull

3rd coupling model, recognizing interaction between different elements and feedback loops between them

4th Parallel model, integration within the firm, up stream with key suppliers and downstream with demanding and active consumers

5th system integration, network, being flexible, pen, able to shift, should be continuous

Consequences of partial understanding of the process

• value is in understanding of the process (and business)
• Innovation- seeing it as a breakthrough without supporting it
• Seeing it as a single isolated change rather than part of a wider system

Can it be managed?

Routine than supports the process

---> the way to manage innovation in business context

How and in what basis choices are made?

Size matters (big company or an individual)

How does it fit? How the business is done?

(2) Innovation and sustainability relationship

Innovation spaces:

economics

sustainability

ethics environment

- A space to innovate

WHat happens if:

Innovation

Economics

Sustainability

ethics environment

- does sustainability is a thing to flourish innovation??

space for innovation

going beyond the norms

Design could be a driver as well as innovation (from the handout, p116-117)

Notes taken from the lecture slides in the class.

Innovation processes

I have looked at innovation process online and I found many different diagrams and models on this topic but it seems that the process is likely to be similar. I found that most of them are based on markets and satisfying customer needs. On the right side you can see the innovation process I took from NHS Innovation South East website. I think it is straight forward and can be applied almost everywhere.

The process itself starts from IDEA --> Market --> has it been done already --> protect/modify idea --> exploitation of idea. The process will work to plan the development of the ideas and avoid potential pitfalls, such as under-funding of new ideas , risk aversion and wrong understanding of potential market requirements.(Source: http://www.innovationssoutheast.nhs.uk/journey/)

Managing the innovation agenda: Model

In order to find out the way how different companies manage innovation agenda it is useful to break down innovaion into 4 categories:


I believe that some companies do manage innovation agendas and it is very useful to do so.
Companies manage innovation agendas in a different way according to their notion of work.
For instance if the copmany is more product based ( Sony, Apple, Panasonic etc.), then they use product innovation. But the thing is that they have to decide wether it is going to be radical or incremental. Meaning if they are willing to create completely new to the market product (like iPod), or improve the features of the exsisting one (for example plazma screen tv's) However, it will usually cost more to produce something new than to improve an exsisting product.
There is a completely different story with position innovation when company creates absolutely new markets, or redefining the perception of the product to customer. From the examples I gave we can see that companies, especially well-established ones, do manage the innovation agenda but differently. I also think that this model is very useful, because I believe NOW is he time when companies should rethink the way they operate because it is huge opportunity to innovate at the times of crisis in order to survive in the global arena.
(model is taken from the presentation on 'Building an understanding of Innovation')

At the edge of Innovation: Why shifts in the boundaries of innovation matter

Boundaries of innovation are changing over the time. The advanced institute of management (AIM) research identified how innovation boundaries such as geographical, technological, and organisational- are changing and the implication of those changes for policymakers and practitioners. The report outlines 3 sections regarding innovation boundaries.

Section 1: Geographical boundaries

• the innovation trade balance
• the internationalisation of innovation
• the impact of global challenges

Secion 2: Technological boundaries

• crossing technological boundaries
• embrace collaboration
• promote user communities
• demonstrating the value of new technology

Section 3: Organisational boundaries

• driving factor behind change
• managing conflicts
• a new breed of organisation
• capturing collaborative value
• the challenges of collaboration

We see that day by day world becomes more global than ever before, interconnectedness between countries increasing very fast and it is vital to be able to manage any kind of changes, challenges that arise from new forms of collaboration, new advanced technologies, innovative ideas. However it is very important for the organisationds to see how innovation boundaries are changing and therefore find ways to maximise available opportunities by trying to remove or minimise the boundaries, because these boundaries are creating new ways to innovate, grow and develope.

(Class handout-task)

Reflections on the forum (Think Tank experience)

The Think Tank is a forum where Regents Business School students and students from Australian university communicate with each other on different topics as a part of a project.
I think this forum is a huge opportunity for all of us to communicate, discuss different issues, see various views and being able to come up with right solutions.For me it is quite hard to express by feelings in big audiences but here I feel more confident to write about what I feel and what I think.It is very important to see how people react, the way they answer questions and communicate. I mean it is very interesting to hear so many views and to learn something from it.

The London Design Festival

http://www.londondesignfestival.com/
Here is the link to the London Design Festival that i am about to visit this week as a part of our class activities. From this link you can find almost everything about the festival and to search for the events, dates and times.
I haven't yet decided which event I will go to because there is a huge number of them and I want to choose the best one for me and the one I'll be interested in.
I have never been to the festival and I hope to get as much of it as possible and i think it is an experience. This will give me better undestanding of the design innovation and sustainability, and the way they collaborate with each other from the real example.
Hope to enjoy!