Monday, 26 October 2009


Quote of the week!
"Ideas are fragile, handle with care..."

1. Feedback on our Process Blogs
  • spend more time
  • reflect and link it back to the topic
  • record the process (WHY?)
  • reading! add more sources
2. NEW Project B brief
  • due: 30th November
  • both group and individual
  • mini symposium
  • individual:
  1. choose 1 area of sustainability from the article
  2. choose an area (business context environment)
  3. + 2000 words essay (min 10 sources)
  • group:
  1. design and send out invitations
  2. catering
  3. book and design event venue
3. "Have alternative fuel cars reached a 'tipping point' or are they just a fad?"
  • discussion on sustainability
  • from three perspectives
  • barriers
  • ways of improvement
4. Essay structure:
  • intro
  • background
  • main area of research
  • future trends
  • conclusions
5. Plan:

Who is in charge of the group? Chris, Milana
  • book a venue and catering: Jon, Sebastian, Anna
  • invitation design: Faliq, Shazia
  • setting a theme: Group, Paulina, Urvi
  • Program: Zhanel, Joyce
  • Budget: Emre
  • guests and guests speakers: Chris
  • IT: Anna, Zhanel

Monday, 19 October 2009

Overall Reflections

By: Zhanel Zhanablova

In my view sustainability is one of the most important topic of today’s world. However most people have a lack of knowledge about this issue. Now as the world is being more global such issues as ethical, economical, environmental are rising day by day. Being sustainable is being ethical in every sense, being friendly to the environment, with people around you and with the nature. It is not only about going green. That is my own understanding of sustainability. I would say that sustainability is a broad area that explores what it really means, the ways to be sustainable and what people should do in order to be friendly to the environment and people around them. Sustainable development is more of seeing sustainability in practice, when people start to act after gaining knowledge and when you can actually see reasonable results.

The issue here is to actually involve design and engage designers to create sustainable around us for instance by designing sustainable packaging and ability to re-use products. That is why it is important to come up with creative solutions and be able to spend less money, but to get reasonable outcomes. Human factor here is the most important resource in order to make sustainability work and receive pleasure as a result.

Innovation is another driving force for sustainability. It helps to come up with new and innovative solutions. Again designers are the ones who will be involved in the development process and be able to apply these ideas into practice and make sure they will work.

Think Tank is a web-based forum designed for Regent’s Business School design management students and Australian students. It allows us to communicate, share our views and ideas on different topics including sustainability, pleasure and innovation. This forum is a huge opportunity for all of us to communicate, discuss different issues, see various views and be able to come up with innovative solutions. For me it is rather hard to express by feelings in big audiences but at Think Tank I felt more confident to write about what I feel and what I think because I was surrounded by same students as myself and it was non face-to-face communication. It was very important to see how people react and the way they answer stated questions. It was very exciting to hear so many views, to learn something from it and make own conclusions. The questions in this forum made me think about many different things that people usually take for granted such as sustainability, pleasure, biomimicry, consumerism etc.

First we had to answer "What is pleasure?" That was my answer: "Pleasure... pleasure is a very sensitive word because of its nature. There is no single word or single definition to define PLEASURE. Everyone can have a different feeling about it, and you can't go wrong. In my view pleasure is not only about the comfort and satisfaction. It is more about harmony within yourself AND the external environment. It is a feeling of fullfillness and delightfullness. It is also the state when an individual finds peace and balance. Some people can feel pleasure during shopping, buying a new car, eating chocolates etc. In other words, pleasure can be seen differently by individuals, but it is always a positive feeling.”

First weeks of the discussion I found very intense and exciting and we had less topics to talk about. Later on we had more and more discussion boards and more participants that made it a bit difficult to navigate throughout the questions because student were posting opinions almost at the same time and we had a lot to read before replying to any, but still it was fun and I gained a huge experience out of this forum.

I believe that Think Tank helped me to “think outside the box” and explore creative ideas and thoughts. Also it was useful to explore interactive learning experience. Now I will be able to apply everything that I have learned and gained while communicating with people in future. Better understanding of sustainability issue, pleasure and innovation broadened my mindset.

Innovation, sustainability and pleasure weighs a lot as it has different meanings attached to it and has dissimilar concept of working, these influence customers these days and therefore industries need to compete along to make these terms unique and maintain it in the future

Video: Sustainability as Pleasure! Olympics 2012 (Cycling)

Sunday, 18 October 2009

Group meeting #4: 11.00am Sunday, 18th October 2009

Cutting (editing) the video and report

OK. Today we had our last meeting with the group on our Project A, part B. We met in the library to edit the movie all together. First we were all unaware on how it actually works, how to crop, add, edit, add slydes, pictures, words, effects etc. We were lost. but as soon as we started doing it we found it easier than we thought, however we've spent some time doing that. We had fun doing it and we did the movie quite well despie the fact that we actually didn't know how to work with iMovie. It was a good experience for me.

Structure of the video:

  1. Starts
  2. Introductory slide
  3. Cyclers
  4. Park road with cars (pollution)
  5. Second slide with our 1st idea
  6. Charity slide
  7. Student interview
  8. Bicycles (parking)
  9. Third slide with 2nd idea
  10. Interview with the lecturer
  11. Thank you
  • background music: ATB -Obsession


Main ideas:

1. The cycling will take place at Regents Park. There will be 3,000 temporary seats used for guests. Our idea is to donate seats to primary schools and orphanages after the games.

This way the seats will be reused and we will help children who needs them.

2. Another idea is to re-use staff and volunteers uniforms that is made out of recyclable fabrics after Olympic games by donating to Charity organisations for homeless people. This is again sustainable, and will give pleasure while helping people who need clothing.

Group meeting #3, 1:30pm thursday 15.10.09

On thursday we met 3rd time with our group to finalise our ideas for the video project. As it was mensioned previously, our first idea was to do with tennis. However it was guite difficult to come up with sustainability and pleasure issue here. We had some ideas but we thought that they will not work as good as others. Therefore we had to do something else, and we thought about cycling because its seems to be more appropriate to our project as it is sustainable, environmentsally friendly and healthy sport. We went outside to film cyclers, bicycles, bicycle parking and Regents Park (as it is the venue for london olympics for cycling). It was very fun, and everyone tried to be a videoguy, so we all participated and brainstormed our ideas throughout the process. Then we tried to conduct interviews. We found some student who were very kind to talk about sustainability, cycling, pleasure and olympics. After that we went back to college and interviewed our lecturer. Interviews were very helpful in order to finalise our project.

Have to watch this video!!!! Its amazing

Monday, 12 October 2009

Research on strategy

As this weeks lecture was dedicated to the strategy I thought that it is going to be usefull to find out what the strategy is actually is, how its applied and what it covers.

According to Gerry Johnson et al (2008) "strategy is the direction and scope of an organisation over the long term, which achieves advantages in changing environment through its configuration of resources and competences with the aim with fulfilling stakeholder expectations." they also argue that strategy can involve hard decisions about the scope of the business, its management and its organisation structure.

Source: Gerry Johnson et al (2008) "Exploring corporate strategy", 8th Ed. Essex, England p.3

Class notes week 5: Innovation and Strategy

"You can't control the waves, so learn to surf!"

Innovaton and strategy

  • innovation and strategy are crucial for corporate management

  • innovation strategy is a huge asset for the company

  • company's knowledge to be further employed

  • innovation is about gathering knowledge
  • innovative thinking, creative problem solving

  • have to be flexible because external is uncontrollable, but you have to support internals
  • outsourcing the knowledge to grow

2 ways cto implement innovation

1. Rationalist (linear model)

represented by SWOT analysis

quick and easy to implement

Disadvantages: very narrow view, complexity, high risk approach, chances

2. Incrementalist

organisation have an imperfect knowledge of its environment

view things from at least 2 perspectives

deals with change quite well

potential, proactive

Innovation strategy development

- build in flexibility

- "dinamic capabilities" (making sure that the strategy can change as the world is changing)

- "blue ocean" - less competition, making competition irrelevant, doing something different

- Positions

  1. national

  2. competitive environment

- Paths to chose what the key value

present and likely future knowledge of technology

limits corporate competence

- Process that supports strategy

gaining and integrating knowledge

gathering more experience

Innovation strategy and sustainability innovation

Strategy along the whole process

has higher value cause brings all 3 elements together


Innovation Strategy and vision

  • vision has to be attainable
  • there have to be balance between vision and strategy

Importance of leadership

  • leadership is a key driver of innovation
  • creative environment where innovation can be put in place
  • the right leaderfrom the start

innovation leadership - companies bringing innovation and sustainability and commited to new knowledge, creativity, risk-taking, needs and response from customers

innovation followership- being late to the market based on imitating and learning from the experience of technological/sustainable leaders. (competitor analysis, reverse engeneering, costcutting and learning in manufacturing)

Source: class lecture slides

Video training

cuts, crops, music, effects, frames, editing etc.

Group meeting #2: 9.00 am 12th October, 2009

Today morning we had another group meeting. We went to the tennis court again and filmed another video, it was good because it was a sunny day, it was warm and bright. This video was a bit longer than the previous one and more detailed too. After that we went straigh to class and had a lecture on Innovation and Strategy. I liked the lecture a lot, it was very interesting and improved my understanding on the link between innovation, strategy and sustainability.
Also during the lecture I realised that the theory we went through can be used on my dissertation and be applied in various ways.
The second part of the lecture we spent on video making, learned some tools and techniques, generated some more ideas on the project and hopefully we will do very well.
Our next group meeting is going to take place on wednesday and then we will work more on what we already have. Before that all of us will do some research on sustainability within London Olympics, Sports and Tennis.


"Once again, this nation has said there are no dreams too large, no innovation unimaginable and no frontiers beyond our reach" by John S. Herrington
I find this quote quite true, because there is nothing impossible in this world. People keep creating, designing new things and keep developing their ideas. In my view thats the right thing to do because then you grow, your ideas develope, inspiration comes and you don't stop on one point.

Project A, Part B

Video making...
After the 1st meeting with our group I went to find some tips on video making online. This website was very helpful in order to understand the way to compose videos, because I never really tried it before. Here is the link on how to make videos, what should be included and what shouldn't:

Wednesday, 7 October 2009

Group meeting, 1:00pm wed. 07.10.09

Today we had a group meeting with all the members of our group in order to brainstorm our ideas and develop them. We went to the media centre to borrow the video cameras to film a short video just to have an idea and see how it works. Me, Anna, Shazia and Urvi we all went to the tennis court opposite our university and started filming the area and people playing tennis.
We had a practice on how to work with cameras because noone of us actually had a great experience on that, just basic knowledge. The meeting was very productive and we've spend some time with the group to generate out ideas and to have something to work with.

Class notes week 3: Emotionally durable design

Project A: part B "Sustainability as pleasure!"
Due date: 1:00 pm, Monday 19th October 2009
Based on the video (2012 London Olympics)
750 words to write on our proposal + own reflections think tank


The progress illusion

  • Environmental concerns: human awareness of their impact on the biosphere as for back as 13th Century

Symptom-focused design

  • nothing is completely sustainable

Emotionally durable design

  • going beyond the technology
  • ability to emotionally connect to the object
  • someday people will be tired of THIS!
  • we generate waste

Emotionally durable design technology

  • emotional engagement

ex. tamagochi

  • autonomy
  • feed-forward and inherent feedback
  • fuzzy interfaces
  • alternative models of interactions
  • innersive and emotionally rich experience
  • sustainable narrative
  • triggers of meaning to spark reactions

ex. teddy bear, levi's jeans

Blue Ocean- in terms of business it has a huge potencial

Saturday, 3 October 2009

London design festival 2009

I could not get into the london design week festival last week. I wanted to book a ticket to sme of the events, but the tickets were sold out, and some other events required to be the part of 100% design. Luckly I went to Scandium boutique on marylebone high street this week, I found out that they are part of LDF from the london design festival website . I was able to take some pictures and talk with the staff about their collection and design festival.


i found this article online, and they basically talk about unsustainable development, and the way in wich humans take sustainability and environment for granted. This article has lots of statistical data on the ecological issues and unsustainable consumption. Read it, I think it is interesting.

Unsustainable development 'puts humanity at risk'
17:15 25 October 2007 by Catherine Brahic
Humans are completely living beyond their ecological means, says a major report published by the UN Environment Programme on Thursday.
The 550-page document finds the human ecological footprint is on average 21.9 hectares per person. Given the global population, however, the Earth's biological capacity is just 15.7 hectares per person.
The report is UNEP's latest on the state of the planet's health, taking five years in the making. It was put together by about 390 experts and peer-reviewed by an additional 1000.
It reviews the state of Earth's natural resources, from the atmosphere and water, to land surfaces and biodiversity. It concludes that instead of being used and maintained as a tool for the sustainable development of human populations, the environment is being sucked dry by unsustainable development.
Examples of how humans are over-exploiting natural resources to their own detriment include:
• Water - by 2025, 1.6 billion people will live in countries with absolute water scarcity; 440 million school days are already missed every year because of diarrhoeal diseases.
• Land use - modern agriculture exploits land more intensively than it has in the past. In 1987, a hectare of cropland yielded on average 1.8 tonnes of crops, today the same hectare produces 2.5 tonnes. This increased productivity comes at a cost - overexploited land is degraded and becomes less productive.
• Fish - 2.6 billion people rely on fish for more than 20% of their animal protein intake, yet as the intensity of fishing increases, the biodiversity of the ocean and the ocean's capacity to produce more fish decreases.
• Air - more than 2 million people die each year because of indoor and outdoor pollution.
Unsustainable consumption
The individual average footprint of 21.9 hectares per person estimated by UNEP, includes the areas required to produce the resources we use, as well as the areas needed to process our waste.
"About half of the footprint is accounted for by the areas that are required to absorb our greenhouse gas emissions," says Neville Ash of the UNEP World Conservation Monitoring Centre, underlying the scale of the climate change problem. "The other half is the land which produces our food, the forests which produce our timber, the oceans and rivers which produce our fish."
The inflated size of the footprint, says Ash, is partially the result of the growth of the human population. The population is currently estimated at 6.7 billion people, and is expected to reach 8 to 10 billion by 2050.
But for Ash, the main driver of the size of our footprint is our unsustainable consumption. "There is no doubt that we could sustain the current and projected population if we lived sustainably," he told New Scientist.
'Inexorable decline'
According to the report authors, energy efficiency is key to sustainability. Johan Kuylenstierna of the Stockholm Environment Institute says that the growth of greenhouse gas emissions in developing nations could be halved by 2020 simply by using existing technologies for energy efficiency.
According to Jo Alcamo, at the University of Kassel in Germany, who led the group which looked at future development for the report, open borders and free trade could also be important. In models of the future where trade between countries is made simpler, technologies that improve the sustainable use of resources are adopted more quickly.
"Much of the 'natural' capital upon which so much of the human wellbeing and economic activity depends - water, land, the air and atmosphere, biodiversity and marine resources - continue their seemingly inexorable decline," warns Achim Steiner, UNEP executive director.
"The cost of inaction and the price humanity will eventually pay is likely to dwarf the cost of swift and decisive action now."