As this weeks lecture was dedicated to the strategy I thought that it is going to be usefull to find out what the strategy is actually is, how its applied and what it covers.
According to Gerry Johnson et al (2008) "strategy is the direction and scope of an organisation over the long term, which achieves advantages in changing environment through its configuration of resources and competences with the aim with fulfilling stakeholder expectations." they also argue that strategy can involve hard decisions about the scope of the business, its management and its organisation structure.
Source: Gerry Johnson et al (2008) "Exploring corporate strategy", 8th Ed. Essex, England p.3
According to Gerry Johnson et al (2008) "strategy is the direction and scope of an organisation over the long term, which achieves advantages in changing environment through its configuration of resources and competences with the aim with fulfilling stakeholder expectations." they also argue that strategy can involve hard decisions about the scope of the business, its management and its organisation structure.
Source: Gerry Johnson et al (2008) "Exploring corporate strategy", 8th Ed. Essex, England p.3
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