! "What makes Sustainability pleasurable?" Think Tank
INNOVATION- innovation is important to business
Difference between existed definition of the innovation vs. design-business innovation
"Fashionable to call everything innovation"
What is innovation?
According to Bettina von Stamm, innovation is a state of mind (thinking differently). It is a certain way of thinking. Seeing a bigger picture, strategic.
There should be a room for innovation.
- new to the world (coming up with completely new products)
- line extension (ex. I pod, I phone)
- Product modification
! The balance between creativity and implementation is crucial
- idea needs to be supported and stimulated
- intrinsic motivation-employees should be motivated and inspired to the idea
- putting ideas ino practice
- needs to be planned ahead and well structured
- timing is crucial
! Designer are needed to participate and come up with new and improved ideas
(completely new) (improving exsisting products)
8 types of innovation:
Why it is valuable?
survival, opportunities, competitive advantage, better understanding of the users needs, knowledge management
How companies manage innovation ideas?? ---> look at the diagram!
- will it be helping, or it is already happening?
TO SUM UP
Design plays a huge role, it is incremental to the innovation.