Class notes week 3: Emotionally durable design

Project A: part B "Sustainability as pleasure!"
Due date: 1:00 pm, Monday 19th October 2009
Based on the video (2012 London Olympics)
750 words to write on our proposal + own reflections think tank


EMOTIONALLY DURABLE DESIGN

The progress illusion

• Environmental concerns: human awareness of their impact on the biosphere as for back as 13th Century

Symptom-focused design

• nothing is completely sustainable

Emotionally durable design

• going beyond the technology
• ability to emotionally connect to the object
• someday people will be tired of THIS!
• we generate waste

Emotionally durable design technology

• emotional engagement

ex. tamagochi

• autonomy
• feed-forward and inherent feedback
• fuzzy interfaces
• alternative models of interactions
• innersive and emotionally rich experience
• sustainable narrative
• triggers of meaning to spark reactions

ex. teddy bear, levi's jeans

Blue Ocean- in terms of business it has a huge potencial